Week 2 of the 12 Week Challenge (in retrospect)

When it comes to the 12 week challenge, the word challenge definitely isn't for show. In week 2, participants are requested to make an OGSM for their business.

An OGSM is a one page summary that lists the Objectives, Goals, Strategies and Measures of your business.

Here's my understanding of the categories:

Objective: What exactly are you trying to achieve? Think long term here.

Goals: List 3 or 4 ways you can achieve your objective.

Strategies: Take each goal and break it down - these are your strategies.

Measures: What can you do to make sure your are progressing? Are you closer to your objective?

I'm being rather simplistic with the explanations here, but for anyone wishing to create their own I encourage you to visit the zero2illo blog and read the in depth description.

Without further ado, here's what I came up with. *disclaimer* I reserve the right to modify this at any time...ha! You didn't think I would actually make up my mind, did you? *disclaimer*